customers
into fans
into fans with
digital contacts
(=fans) successfully
through the crisis
fan relations
during the crisis
The Corona crisis threatens the customer relationships of numerous companies and organizations. Massive restrictions on personal contacts interrupt familiar communication, and emotional customer loyalty suffers.
The Fan-Principle provides answers. Scientifically sound, successfully implemented for more than 20 years.
Your way through the crisis: more fans, more future!
The following 4 topics currently belong on your agenda – all equally important and implementable independently of one another in terms of time.
with excellent digital contacts.
.
Digital contacts create fans!
Key message
Digital contacts also create fans and contribute to emotional customer loyalty – under one condition: they must be perceived as excellent. Use the potential of your digital contacts now!
Article
Customer loyalty in times of crisis:
All digital, all good?
By Roman Becker, book author and leading expert on “emotional customer loyalty” in Germany.
Succesfully navigating the crisis with fans
Core Message
Knowing your fans, activating the potential of fans and increasing the fan quota becomes a decisive success factor in the crisis and afterwards! We show you how to do it!
Article
Successfully navigating the crisis with fans!
By Roman Becker, book author and leading expert on “emotional customer loyalty” in Germany.
Only fan-makers turn employees and customers into fans!
Core Message
Attention leaders: Strengthen your role as a fan-maker now to maneuver your team safely through the crisis and to be optimally positioned after the crisis!
Article
Why managers must learn to act as fan-makers now at the latest…
By Anita Saathoff, Head of Emotional Employee Loyalty
Successfully managing fan relationships – now and in the future
Core Message
Anybody who is not close to the customer now and does not react quickly to changes in the relationship quality and in the customer behavior, runs the risk of losing their basis, the faithful inventory customers (= fans). We have the comparative data from before the crisis and can precisely point out the important changes.
Chat
Talk to study director Jonas Lang about the benchmark study Fanfocus Germany and the study results from your industry.
Guaranteed: scientifically sound and free of charge.
Tutorial
Steering fan-relations successfully during the crisis – with Jonas Lang!
Contact:
Jonas Lang | Member of the Executive Board
