Renewed The7 Fan Makers turn
customers
into fans
Turning customers
into fans with
digital contacts
With loyal customers
(=fans) successfully
through the crisis
Successfully managing
fan relations
during the crisis

Customer Loyalty During the Crisis

The Corona crisis threatens the customer relationships of numerous companies and organizations. Massive restrictions on personal contacts interrupt familiar communication, and emotional customer loyalty suffers.

  • How can customer relationships be maintained during this time?
  • What do companies have to do to keep their valuable (fan) customers during the crisis?
  • How can customers be turned into fans and establish emotional ties via digital channels?
  • How can managers help to motivate employees and make them perform better right now?

The Fan Principle provides answers. Scientifically sound, successfully implemented for more than 20 years.

Your way through the crisis: More fans, more future!

The following 4 topics are currently on your agenda – all are equally important and can be implemented independently of each other.

  1. Turning customers into fans with excellent digital contacts
  2. Knowing the needs of customers and activating the potential of fans
  3. Maneuvering the team safely through the crisis as fan makers
  4. Managing fan relations successfully – now and in the future

Digital contacts create fans!

digitale Kontakte

Key message

Digital contacts also create fans and contribute to emotional customer loyalty – under one condition: they must be perceived as excellent. Use the potential of your digital contacts now!

Article

Customer loyalty in times of crisis:
All digital, all good?

By Roman Becker, author and leading expert on “emotional customer loyalty” in Germany.

Tutorial / Webinar

Are you interested in our tutorial or a webinar on the topic: “Turning customers into fans with digital channels” – with Roman Becker, author and creator of the Fan Principle

Guarentee: Scientifically sound and free of charge.

(Webinar and tutorial currently available in German only!)
Sign up and download here

Offer

We show you how digital channels can turn your customers into fans – with tutorials, workshops, the development of contact routes, the measurement of contact quality and quantity, …

Talk to me!

Roman Becker
Managing Partner
becker@2hmforum.de

Or leave me your contact. I will gladly get in touch with you.

Successfully through the Crisis with fans!

Crisis

Core Message

Knowing your fans, activating the potential of fans and increasing the fan quota becomes a decisive success factor in the crisis and afterwards! We show you how to do it!

Article

Successfully through the crisis with fans!

By Roman Becker, book author and leading expert for “emotional customer loyalty” in Germany.

Tutorial / Webinar

Are you interested in our tutorial or a webinar on the topic: “Turning customers into fans with digital channels” – with Roman Becker, author and creator of the Fan Principle

Guarentee: Scientifically sound and free of charge.

(Webinar and tutorial currently available in German only!)
Sign up and download here

Offer

We show you how digital channels can turn your customers into fans – with tutorials, workshops, the development of contact routes, the measurement of contact quality and quantity, …

Talk to me!

Roman Becker
Managing Partner
becker@2hmforum.de

Or leave me your contact. I will gladly get in touch with you.

Only fan makers turn employees and customers into fans!

Management

Core Message

Attention leaders: Strengthen your role as a fan-maker now to maneuver your team safely through the crisis and to be optimally positioned after the crisis!

Article

Why managers must learn to act as fan makers…

By Anita Saathoff, Head of Emotional Employee Loyalty

Tutorial / Webinar

Are you interested in our tutorial or a webinar on the topic of “Developing Leaders as Fan Makers” – with Anita Saathoff!

Guaranteed: scientifically sound and free of charge.

(Webinar and tutorial currently available in German only!)
Sign up and download here

Offer

We support you as a manager and your team with potential analyses, Fan Maker-Trainings, individual coaching, …

Talk to me!

Anita Saathoff
Head of Emotional Employee Loyalty
saathoff@2hmforum.de

Or leave me your contact. I will gladly get in touch with you.

Manage fan relations successfully – now and in the future

Core Message

Anybody who is not close to the customer now and does not react quickly to changes in the relationship quality and in the customer behavior, runs the risk of losing their basis, the faithful inventory customers (= fans). We have the comparative data from before the crisis and can precisely point out the important changes.

Offer

Study Fanfocus Germany 2020 (In German)

Tutorial

Steering fan-relations successfully during the crisis – with Jonas Lang!

Jonas Lang

Contact:

Jonas Lang | Member of the Executive Board

XINGLinkedin
FanScan

Measuring your FAN-Quota

FanScan® is the unique digital tool for measuring emotional customer relations.

Use our FanScan® and find out!

An online tool for every business.