

customers
into fans
into fans with
digital contacts
(=fans) successfully
through the crisis
fan relations
during the crisis
The Corona crisis threatens the customer relationships of numerous companies and organizations. Massive restrictions on personal contacts interrupt familiar communication, and emotional customer loyalty suffers.
The Fan Principle provides answers. Scientifically sound, successfully implemented for more than 20 years.
Your way through the crisis: More fans, more future!
The following 4 topics are currently on your agenda – all are equally important and can be implemented independently of each other.
Article
Customer loyalty in times of crisis:
All digital, all good?
By Roman Becker, author and leading expert on “emotional customer loyalty” in Germany.
Tutorial / Webinar
Are you interested in our tutorial or a webinar on the topic: “Turning customers into fans with digital channels” – with Roman Becker, author and creator of the Fan Principle
Guarentee: Scientifically sound and free of charge.
(Webinar and tutorial currently available in German only!)
Sign up and download here
Offer
We show you how digital channels can turn your customers into fans – with tutorials, workshops, the development of contact routes, the measurement of contact quality and quantity, …
Talk to me!
Roman Becker
Managing Partner
becker@2hmforum.de
Or leave me your contact. I will gladly get in touch with you.
Article
Successfully through the crisis with fans!
By Roman Becker, book author and leading expert for “emotional customer loyalty” in Germany.
Tutorial / Webinar
Are you interested in our tutorial or a webinar on the topic: “Turning customers into fans with digital channels” – with Roman Becker, author and creator of the Fan Principle
Guarentee: Scientifically sound and free of charge.
(Webinar and tutorial currently available in German only!)
Sign up and download here
Offer
We show you how digital channels can turn your customers into fans – with tutorials, workshops, the development of contact routes, the measurement of contact quality and quantity, …
Talk to me!
Roman Becker
Managing Partner
roman.becker@2hmforum.de
Or leave me your contact. I will gladly get in touch with you.
Article
Why managers must learn to act as fan makers…
By Anita Saathoff, Head of Emotional Employee Loyalty
Tutorial / Webinar
Are you interested in our tutorial or a webinar on the topic of “Developing Leaders as Fan Makers” – with Anita Saathoff!
Guaranteed: scientifically sound and free of charge.
(Webinar and tutorial currently available in German only!)
Sign up and download here
Offer
We support you as a manager and your team with potential analyses, Fan Maker-Trainings, individual coaching, …
Talk to me!
Anita Saathoff
Head of Emotional Employee Loyalty
anita.saathoff@2hmforum.de
Or leave me your contact. I will gladly get in touch with you.
Manage fan relations successfully – now and in the future
Core Message
Anybody who is not close to the customer now and does not react quickly to changes in the relationship quality and in the customer behavior, runs the risk of losing their basis, the faithful inventory customers (= fans). We have the comparative data from before the crisis and can precisely point out the important changes.
Tutorial
Steering fan-relations successfully during the crisis – with Jonas Lang!

Contact:
Jonas Lang | Member of the Executive Board