The Fan Maker Workshop – for sales people!

(presence or digital possible)

Your sales people are passionate about their work, always on site with your customers and always engaged in conversation? Corona restrictions make it difficult to stay close to your customers? We can show you how to be one of the winners. Train your sales people to become fan makers – with the digital fan maker training! Because the redistribution of customer potential has begun – and the competition won’t sleep…

Your Benefit

  • Strengthen your sales people in their role as fan makers to take advantage of every sales opportunity.

  • Sharpen the attitude and awareness of the sales force. Reduce insecurities for a positive and open-minded approach to the new working environment and unfamiliar communication channels.
  • Convey security through a clear orientation or focus on central customer needs.

  • Take advantage of the great opportunities that are created through excellent contacts…

    – Acquire new customers and connect them emotionally to your company. By doing this you can use the potential of redistributing customer potential for the time after the crisis as well.

    – Increase the emotional loyalty of your customers.

    – Sell successfully and profitably.

Target Audience – Workshop Sales

  • Sales teams together with their managers
  • All industries, company sizes and member organizations

Duration and group size

  • max. 10 participants in presence – max. 8 participants digital

  • We offer you a basic training for your team & an opportunity to deepen your knowledge in a second appointment.

Fan-Maker Workshop Sales – Our introductory offer for you!

  • Fan Principle Introduction: Understanding the Fan Principle
    Duration: 3 hours
    Contents: Fan Principle lecture + discussion + Fan Principle book

  • Fan Principle Basic Workshop (incl. introduction): Applying the Fan Principle
    Duration: 6 hours
    Contents: Fan Principle lecture + Fan Principle exercises and reflections on central topics such as recognizing central customer needs, creating fit by focusing, orchestrated acting as a sales team and much more (based on concrete examples) + Fan Principle book

  • Fan Principle Advanced Workshops: Using Fan Maker Communication Successfully in Sales
    Duration: 6 hours
    Contents: On the basis of personal potential analyses with the sales staff, develop individual action plans for successful communication and sales, perfectly fitted to the staff’s personality.

  • Your investment

    In presence

    • Fan Maker Intro: EUR 2.750
    • Fan Maker Basic (incl. Intro): EUR 4.250
    • Fan Maker Advanced: EUR 4.250

  • Your Investment


    • Fan Maker Intro: EUR 2.250
    • Fan Maker Basic (incl. Intro): EUR 3.750
    • Fan Maker Advanced: EUR 3.750

Our Promise

“Regardless of industry, regardless of the size of your company, regardless of whether you are in the B2B or B2C sector, regardless of whether you run a commercial enterprise, an association or a non-profit organization: your success will increase with the application of the Fan Principle”.

Roman Becker, Author of the Bestseller “Das Fan-Prinzip.”

2HMforum.- Roman Becker

Good to know: The workshops don’t just convey theory, but exciting, up-to-date practical knowledge. This knowledge is based on years of fan research, over 100,000 interviews with customers and members: And from the experiences from hundreds of projects for companies and associations. The workshops give new impulses, innovative food for thought and concrete recommendations for action to corporate and association decision-makers and managers.

Dr. Frederik Meyer

Your contact:

Dr. Frederik Meyer

Member of the Executive Board, Head of Human Resources & Head of Emotional Employee Loyalty


Book the Fan-Maker training for Salespeople now!

Dates for the Fan Maker Workshop will be discussed individually.
Dates for the Fan Maker Workshop will be discussed individually.
Please enter your desired date here, we will confirm it when available or arrange a new date with you.