Let’s build up your fan base together!
Success
Emotional loyalty is created by the “Life Blood factor” of employees: only fan employees can act as fan makers, because they create a feeling of uniqueness in the customers.
Employees to fans: The path to sustainable success!
“My most important asset wears shoes and every evening it leaves me. Every evening I hope it will return in the morning.”
Employees are the most important success capital for companies. But not all employees. Because we know from our research that only fan employees really contribute to the economic success of the company. Fan employees are people who feel an emotional connection to the company, people who are passionate about their company.
Fan, opponent or company resident?
Do you know your employees well? The fan portfolio segments employees into five groups according to the quality of their relationships: Fans, sympathizers, company residents, disappointed and opponents.
Employee Focus Germany 2018
The large nationwide employee study “Employee Focus Germany” shows: only every fifth employee is a fan of his own company. But why do companies urgently need fan employees?
Fan employees are more motivated
“I’m very motivated to do my job.”
Basis: Employee focus Germany 2018; Top 1 boxes (value “1” on a scale from 1 (fully applicable) to 5 (not applicable at all))
Fan employees are brand ambassadors to the outside world
“I am happy to recommend my company/ organization as an employer.“
Basis: Employee focus Germany 2018; Top 1 boxes (value “1” on a scale from 1 (agree completely) to 5 (do not agree at all))
“I am very happy to recommend the products and services of my employer to others.“
Basis: Employee focus Germany 2018; Top 1 boxes (value “1” on a scale from 1 (agree completely) to 5 (do not agree at all))
Fan employees are brand ambassadors to the inside
“I identify with the philosophy and goals of my employer.”
Basis: Employee focus Germany 2018; Top 1 boxes (value “1” on a scale from 1 (agree completely) to 5 (do not agree at all))
What really matters is management!
There are several factors that influence the emotional loyalty of employees. But most of the power lies in the hands of the managers. After all, managers are the role models which all employees can use to orient themselves after. After all, the following quote does not come from nowhere: “People get hired by a company and they leave bosses.” Conclusion: fans make fans and opponents make opponents.
Distribution of employees according to management responsibility
Basis: Employee Focus Germany 2018
“How satisfied are you with the following central areas of your current employment relationship?”
Basis: Employee focus Germany 2018; Top 1 boxes (value 1 on a scale from 1 (“very satisfied”) to 5 (“very dissatisfied”))
Fan employees put their Heart and Soul into turning customers into fans
Connection between employee motivation – emotional customer loyalty – economic success
Basis: Customer studies 2HMforum.
How do your employees become fan makers?
We have the answers: With the 2X2 model of human personnel development we help companies turn their managers and employees into fans and enable them to act as fan makers both internally and externally. We would love to get into a conversation on the topic!
Contact:
Dr. Frederik Meyer
Member of the Executive Board, Head of Human Resources & Head of Emotional Employee Loyalty
Further Services
Emotional loyalty is created when companies – through focused and orchestrated service delivery and communication – serve central customer needs at all contact points better than any competitor.
Emotional loyalty is created through the constant repetition of identity-generating experiences – especially through frequent and excellent contacts at all touch points along the customer journey.
Emotional loyalty is created when the approach is tailored to the needs of the individual target groups. A great opportunity for all customer-related processes – from service to sales!
Emotional bonding is created by tailor-made offers that are in line with the needs of the target group. The optimal price strategy is at the base of a product’s success.