Let’s build up your fan base together!
Success
Emotional bonds are created when companies – through focused and orchestrated service delivery and communication – serve central customer needs at all contact points better than any competitor.
The triad::
Position – focus – orchestrate!
Successful positioning creates the prerequisites for a dominant position of the company and the brand in the psyche of the customer. A “perceived monopoly position” is created by:
The process: positioning.
The process: focusing & orchestrating.
Contact:
Lisa Winter | Head of Positioning/Brand Strategy Positionierung/Markenstrategie
Further Services
Emotional loyalty is created through the constant repetition of identity-generating experiences – especially through frequent and excellent contacts at all touch points along the customer journey.
Emotional loyalty is created when the approach is tailored to the needs of the individual target groups. A great opportunity for all customer-related processes – from service to sales!
Emotional loyalty is created by tailor-made offers that are in line with the needs of the target group. The optimal price strategy is at the base of a product’s success.
Emotional ties are created by the “Life Blood factor” of employees: fan employees are extremely loyal and motivated, have a culture of high performance and act as fan-makers in their interaction with the customer, because they create a feeling of uniqueness.
