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Emotional bonds are created when companies – through focused and orchestrated service delivery and communication – serve central customer needs at all contact points better than any competitor.
Position – focus – orchestrate!
Successful positioning creates the prerequisites for a dominant position of the company and the brand in the psyche of the customer. A “perceived monopoly position” is created by:
The process: positioning.
The process: focusing & orchestrating.
Lisa Winter | Head of Positioning/Brand Strategy Positionierung/Markenstrategie
Emotional loyalty is created through the constant repetition of identity-generating experiences – especially through frequent and excellent contacts at all touch points along the customer journey.
Emotional loyalty is created by tailor-made offers that are in line with the needs of the target group. The optimal price strategy is at the base of a product’s success.
Emotional ties are created by the “Life Blood factor” of employees: fan employees are extremely loyal and motivated, have a culture of high performance and act as fan-makers in their interaction with the customer, because they create a feeling of uniqueness.