Life Blood Factor Employee

Employees
  • Analysis of the central needs of your full-time employees
  • Analysis of the central needs of your volunteers
  • 2×2 model of management and personnel development
  • Insights analyses
  • Fan Maker trainings for employees in full-time and voluntary positions

  • Development of values and mission statement
  • Employer branding

Success

Emotional member loyalty is created by the life blood factor of employees. Only employees in full-time and voluntary positions who are fans themselves can act as fan makers towards members. Because only they create the necessary feeling of identification and uniqueness.

Fan, opponent or company resident?

Do you know your employees Well? Which ones are passionate about your member organization and which ones might even do harm to your organisation? The fan portfolio segments the employees into five groups according to the quality of their relationships: Fans, sympathizers, company residents, disappointed and opponents.

Employee Focus Germany 2018

Excellent contacts

The large nationwide employee study “Employee Focus Germany” shows: Only every fifth employee is a fan of his own company or organization. But why do you urgently need fan employees – in full-time and voluntary positions?

Fan employees are more motivated

“I’m very motivated to do my job.”

Excellent contacts

Basis: Employee focus Germany 2018; Top 1 boxes (value “1” on a scale from 1 (fully applicable) to 5 (not applicable at all))

Fan employees are brand ambassadors to the outside world

“I am happy to recommend my company/ organization as an employer.“

Excellent contacts

Basis: Employee focus Germany 2018; Top 1 boxes (value “1” on a scale from 1 (agree completely) to 5 (do not agree at all))

“I am very happy to recommend the products and services of my employer to others.“

Excellent contacts

Basis: Employee focus Germany 2018; Top 1 boxes (value “1” on a scale from 1 (agree completely) to 5 (do not agree at all))

Fan employees are brand ambassadors to the inside

“I identify with the philosophy and goals of my employer.”

Excellent contacts

Basis: Employee focus Germany 2018; Top 1 boxes (value “1” on a scale from 1 (agree completely) to 5 (do not agree at all))

What really matters is management!

There are several factors that influence the emotional loyalty of employees. But most of the power lies in the hands of the managers. After all, managers are the role models which all employees can use to orient themselves after. After all, the following quote does not come from nowhere: “People get hired by a company and they leave bosses.” Conclusion: fans make fans and opponents make opponents.

Distribution of employees according to management responsibility

Excellent contacts

Basis: Employee Focus Germany 2018

“How satisfied are you with the following central areas of your current employment relationship?”

Excellent contacts

Basis: Employee focus Germany 2018; Top 1 boxes (value 1 on a scale from 1 (“very satisfied”) to 5 (“very dissatisfied”))

How do your employees become fan makers?

We have the answers: With the 2X2 model of human personnel development we help companies turn their managers and employees into fans and enable them to act as Fan Makers both internally and externally. We would love to get into a conversation on the topic!

Anita Saathoff

Contact:

Anita Saathoff | Head of Emotional Employee Loyalty

XINGLinkedin

Further Services

Demand-oriented offers and optimal prices

Emotional member loyalty arises when members identify with your organization. This involves the right positioning and a consistent focus and orchestration in service delivery and communication.

Emotional loyalty is created through the constant repetition of identity-generating experiences – especially through frequent and excellent contacts at all touch points along the customer journey.

Target audience specific address

Emotional loyalty is created when the approach is tailored to the needs of the individual target audiences. A great opportunity for all member-related processes along the member journey.

Optimal member services & dues

Emotional loyalty is created through precisely tailored services that are in line with the needs of the target audience. The optimal strategy in terms of contribution levels and contribution structures is an important basis for success.

References

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