Are you looking for an inspiring speech? For your annual kick-off, your management conference, your specialist congress, your general meeting, your top-class customer event, your trade fair or your workshop? Then book our speakers for a speech on the Fan-Principle!
Together with you, we will determine the focus of the speech – depending on the direction of your event, your event goals and the needs of your target group.
A selection of topics for our speaking engagements:
Virtual Dental Summit #VDS2020
Richmond Finance Directors’ Forum
Meininger’s Wine Conference
„Relevance of eCommerce in the Automotive Aftermarket.“
CLEPA Aftermarket Conference
„Trends kommen und gehen, aber Fans bleiben!“
DMI Fashion Day
„(Digitale) Kundenbeziehungen: Mit dem Fan-Prinzip verliert jede (R)Evolution ihren Schrecken.“
Kölner Unternehmertreff
„Digitale Kontaktpunkte – Emotionale Kundenbindung nach dem Fan-Prinzip.“
Fraunhofer IAO
„Automobiler Wandel ohne Fans? Was wir beachten müssen, wenn wir als Unternehmen auch in Zukunft noch loyale Kunden haben wollen.“
Automotive InnoCube 2019
„Das Fan-Prinzip – Mit emotionaler Kundenbindung Unternehmen erfolgreich steuern.“
VKU-PR-Forum
„Emotionen schaffen in der Welt von Beton und Stahl: Das Fan-Prinzip als Barometer für erfolgreiche Markenführung.“
Deutscher Marken-Summit
The Speakers:
Roman Becker is founder and managing director of 2HMforum. For best Relations., pioneer in the field of analysis of emotional customer and employee loyalty, creator of the Fan-Principle and author of the bestseller “The Fan-Principle. Successfully managing companies with emotional customer loyalty”.
Jonas Lang is a member of the management board. He advises companies on the analysis and optimization of their employee and customer relationships. His main areas of expertise are studies on emotional customer loyalty, customer value and target group analysis, competition analysis, customer contact and service management, and product development.
Leif Steinbrinker is managing partner and consultant on the topics of product, innovation, positioning and increasing the quality of relationships with his client’s stakeholders. His focus is on the healthcare, automotive and banking industries.
Dr. Frederik Meyer is Head of Emotional Employee Loyalty and advises national and international companies on analyzing and optimizing their employee and customer relationships. He develops analysis-based management and employee concepts to increase motivation as well as concepts to strengthen the employer brand.
Stefan Eser is Head of Emotional Member Loyalty and has been advising associations, chambers, clubs, parties, foundations and non-profit organizations for more than 20 years on the analysis and optimization of their relationship management, including with members, volunteers, employees, donors, politicians, journalists, the public and the general population.
Thomas Hamele is managing partner of BCM. Best Customer Management and renowned expert in customer relationship management, CRM, data-driven marketing and market research, with more than 20 years of experience in various consulting companies.
Good to know: The workshops don’t just convey theory, but exciting, up-to-date practical knowledge. This knowledge is based on years of fan research, over 100,000 interviews with customers and members: And from the experiences from hundreds of projects for companies and associations. The workshops give new impulses, innovative food for thought and concrete recommendations for action to corporate and association decision-makers and managers.