Reifegrad Kundenmanagement Customer Management CRM Maturity Check Reifegrad Kundenmanagement

Maturity.Check – with Fan Principle Inside

Customer management during the crisis

The corona crisis endangers companies’ customer relationships. Due to the massive restrictions on personal contacts, trusted pathways for communication suffer – and at the same time, the use of contactless, digital channels inevitably explodes as a result of the crisis.

Digitalization has become a reality overnight – and every company must ask itself the question now, at the latest: How are we positioned in our customer management? Do we have the right answers to the current challenges? Because customer relationships are currently under massive threat.

With our Maturity Check, we support you in evaluating all the essential dimensions of your customer management in a 360-degree view and deriving an optimized strategy for controlling. This way you will be one of the champions in the crisis!

Your special advantage: After only one workshop day (realized digitally) we will tell you how you are positioned in the important 8 maturity dimensions – and where you need to focus your budget in the coming year.

The 8 dimensions of customer management

Is your company customer-centric and demand-oriented? This can only be achieved through a harmonious interaction of the various dimensions of customer management.

Where does your company stand in relation to the eight maturity dimensions?

Positioning & CM Strategy

Customer Orientation

Organization & Leadership

Smart Data

Customer analytics

Customer Interaction

Reporting & performance measurement

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Processes & Tools

Your added value and benefit:

  • Cost reduction
    … through effectively optimized budget use.

  • Increase in yield
    … through optimized market cultivation and customer interaction.

  • Increase in efficiency
    … through process optimization and increased customer orientation.

Your way to success

  • 1-day digital workshop
  • Target audience: Your relevant stakeholders from management, sales, personnel, IT, market research, marketing,…
  • Content of the workshop
    – Evaluation of your actual and target maturity level in customer management
    – Performing a gap analysis along the 8 dimensions
    – Derivation of concrete measures and recommendations for action
    – Development of a strategic roadmap

Where do you stand?

The analysis of the 8 important dimensions – with Fan Principle-inside – shows you on which level you and your company are. Do you already belong to the champions? Or are you still among the starters? Which processes do you have to invest in on the way to modern customer orientation – and above all, where is an investment not needed?

Portfolio

Maturity.Check Portfolio

Champion: Highly customer-centered organization, highly effective in creating high-quality customer relationships. Success is systemic, need for optimization is identified if necessary.

Performer: Customer-centered orientation of the organization, effectiveness in the creation of high-quality customer relationships. Success is systemic, with simultaneous development potential.

Pragmatist: Low level of customer-centered orientation in the organization, high effectiveness in creating high-quality customer relationships. Success is less systemically conditioned.

Methodologist: Highly customer-centered orientation of the organization, low effectiveness in the creation of high-quality customer relationships. The targeting of systemic elements is not in sync with the market situation.

Starter: Low level of customer-centered orientation in the organization, low effectiveness in the creation of high-quality customer relationships. Future establishment of a customer-centered organization should have priority.

Our offer to you!

Variant
Check L
  • Review of records and documentation
  • Preparatory interviews with 5 internal core stakeholders
  • Execution Maturity Check Workshop
  • Result presentation and result documentation with gap analysis & roadmap
  • Calculation Business Case „Return on Ignorance“ (ROIG)
  • Cost*
    14.500 €
Variant
Check M
  • Review of records and documentation
  • Preparatory interviews with 5 internal core stakeholders
  • Execution Maturity Check Workshop
  • Result presentation and result documentation with gap analysis & roadmap
  • Calculation Business Case „Return on Ignorance“ (ROIG)
  • Cost*
    8.950 €
Variant
Check S
  • Review of records and documentation
  • Preparatory interviews with 5 internal core stakeholders
  • Execution Maturity Check Workshop
  • Result presentation and result documentation with gap analysis & roadmap
  • Calculation Business Case „Return on Ignorance“ (ROIG)
  • Cost*
    4.950 €

Build your success with our maturity check!

Maturity.Check - Customer Management

Order form

Order the Maturity.Check – customer management – digital!

To the order form

Maturity.Check - Quick.Check

Free Quick.Check

Answer these 8 important questions for a first impression of the maturity level of your company (In German).

To the Quick.Check

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At a glance

Would you like to know more about the Maturity Check, the procedure and the approach? Then order our One-Pager free of charge here (In German).

Contact:

Dr. Frederik Meyer | Member of the Executive Board

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