The power of innovation
Almost 70% of all new products and services launched on the world market flop! But where does this poor rate…
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the Fan Principle
Customers into fans
For your Management
Fan Principle Workshop
Who we are
2HMforum. For best relations. is a market research and management consulting firm. We are the creators of the “Fan Principle” and support companies on their way to increased success:
We are the Fan Makers. Our 50 strong team is a collection of competence. Whether expertise in state-of-the-art market research, methods and analysis, or many years of experience in strategy design, consulting, management and operative implementation – we find solutions for our clients’ concerns. Plus: we conduct our work with all our heart and soul.
What we do
We advise companies and organizations in optimizing their relationship management in a holistic approach. Using the scientifically sound Fan Priciple we help:
We turn your customers into fans, your employees into fans and your members into fans. We help create sustaining success! Our work follows our mission: For best relations. that has made us successful for more than 20 years.
Our Services
With the Fan Principle…
…on the way…
…to success
2HMforum. For best Relations. We have…
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years
expertise
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companies
with increased success
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people
inspired by the Fan Principle
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interviews
conducted
All News at a Glance
Companies hardly have any fans among their employees
German companies rarely succeed in turning their employees into fans. Only 21 percent of employees are fans of their employer,…
Can brick-and-mortar retail be saved?
The Corona pandemic and lockdowns have hit stationary retail hard. Roman Becker analyzes the current situation and takes a look…
Study: What stands in the way of a productive home office?
The Employee Focus study provides clear answers: faster Internet, better work equipment and, above all, no simultaneous childcare. Read here…
Study: Are employers in Germany well positioned digitally?
Are employers in Germany well positioned digitally? The Corona restrictions have forced companies in Germany to convert work processes in…
Charting a course for growth: 2HMforum. group expands
The market research and consulting company 2HMforum. in Mainz is expanding its areas of expertise and opening up a new…
Getting through the crisis thanks to loyal customers
“Companies with high fan quotas among their customers will weather the crisis better than others.” Roman Becker, one of the…
Developing Management into Fan-Makers
Now especially, bosses need to conntect to their employees emotionally and motivate them to remain high-performing. And take away their…
Customer Loyalty in Times of Crisis – all Digital, all Well?
The Corona crisis is endangering the customer relationships of many businesses. Massive restrictions on personal contacts interrupt familiar communication, so…
Our Promise
“Regardless of industry, regardless of the size of your company, regardless of whether you are in B2B or B2C, whether you run a commercial enterprise, an association or a non-profit organization: your success will increase with the application of the Fan Principle”.
Roman Becker, author of the bestseller “Das Fan-Prinzip.”
Why fans are so valuable!
Fan Customers…
…are the guarantee for a company’s success. They buy more, they buy more often, they are less price-sensitive, they evaluate conditions more positively, they have the highest contribution margin and are loyal even in bad times. Additionally fan customers are the best ambassadors.
Fan Employees…
…are a company’s greatest capital. They are faithful and loyal, they are more motivated and less at risk of burnout, they identify with the goals of the company and are happy to recommend their employers and products. Fan employees are passionate about their company.
Fan Members…
…make member organizations and associations successful: they remain loyal, even if competitors try to poach them or an organisation’s services are no longer interesting. They are happy to pay higher fees, they volunteer their time, they are quicker to forgive – and they are the most valuable referrers.
