German companies rarely succeed in turning their employees into fans. Only 21 percent of employees are fans of their employer,…
the Fan Principle
Customers into fans
Who we are
2HMforum. For best relations. is a market research and management consulting firm. We are the creators of the “Fan Principle” and support companies on their way to increased success:
We are the Fan Makers. Our 50 strong team is a collection of competence. Whether expertise in state-of-the-art market research, methods and analysis, or many years of experience in strategy design, consulting, management and operative implementation – we find solutions for our clients’ concerns. Plus: we conduct our work with all our heart and soul.
What we do
We advise companies and organizations in optimizing their relationship management in a holistic approach. Using the scientifically sound Fan Priciple we help:
We turn your customers into fans, your employees into fans and your members into fans. We help create sustaining success! Our work follows our mission: For best relations. that has made us successful for more than 20 years.
With the Fan Principle…
…on the way…
2HMforum. For best Relations. We have…
with increased success
inspired by the Fan Principle
All News at a Glance
Why fans are so valuable!
…are the guarantee for a company’s success. They buy more, they buy more often, they are less price-sensitive, they evaluate conditions more positively, they have the highest contribution margin and are loyal even in bad times. Additionally fan customers are the best ambassadors.
…are a company’s greatest capital. They are faithful and loyal, they are more motivated and less at risk of burnout, they identify with the goals of the company and are happy to recommend their employers and products. Fan employees are passionate about their company.
…make member organizations and associations successful: they remain loyal, even if competitors try to poach them or an organisation’s services are no longer interesting. They are happy to pay higher fees, they volunteer their time, they are quicker to forgive – and they are the most valuable referrers.