Do you want to know how your hotel guests slept last night? Or how well your patients feel they were…
Who we are
2HMforum. For best Relations. is a market research and consulting company. We are the creators of the “fan principle” and support companies on their way to more success:
We are the fan-makers. We are a team of 50 experts: Expertise in state-of-the-art market research, methods and analysis; many years of experience in strategic consulting, management and operative implementation. Plus: a lot of passion.
What we do
We advise companies and organizations in a holistic approach to optimizing their relationship management. The fan principle helps:
We turn your customers into fans, your employees into fans and your members into fans. We help you creating sustainable success! Our work follows our mission: For best relations. And that has made us and our clients successful for more than 20 years.
Using the Fan Principle
…on the way…
2HMforum. For best Relations. We have…
brought to success
inspired by the Fan-Principle
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Why fans are so valuable!
…are the guarantee for a company’s success. They buy more, they buy more often, they are less price-sensitive, they evaluate conditions more positively, they have the highest contribution margin and are loyal even in bad times. And fan customers are the best ambassadors.
…are a company’s greatest capital. They are faithful and loyal, they are more motivated and less at risk of burnout, they identify with the goals of the company and are happy to recommend employers and products. Fan employees burn for their company.
…make member organizations and associations successful: they remain loyal, even if competitors try to poach them or services are no longer interesting. They are happy to pay higher fees, they volunteer their time, they are quicker to forgive – and they are the most valuable referrers.