Measure your customer enthusiasm – with the FanScan-Man!
Do you want to know how your hotel guests slept last night? Or how well your patients feel they were…
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the Fan Principle
Customers into fans
For your Management
Fan Principle Workshop
Who we are
2HMforum. For best Relations. is a market research and consulting company. We are the creators of the “fan principle” and support companies on their way to more success:
We are the fan-makers. We are a team of 50 experts: Expertise in state-of-the-art market research, methods and analysis; many years of experience in strategic consulting, management and operative implementation. Plus: a lot of passion.
What we do
We advise companies and organizations in a holistic approach to optimizing their relationship management. The fan principle helps:
We turn your customers into fans, your employees into fans and your members into fans. We help you creating sustainable success! Our work follows our mission: For best relations. And that has made us and our clients successful for more than 20 years.
Our Services
Using the Fan Principle
…on the way…
…to success
2HMforum. For best Relations. We have…
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All news at a glance
Companies hardly have any fans among their employees
German companies rarely succeed in turning their employees into fans. Only 21 percent of employees are fans of their employer,…
Can brick-and-mortar retail be saved?
The Corona pandemic and lockdowns have hit stationary retail hard. Roman Becker analyzes the current situation and takes a look…
Study: What stands in the way of a productive home office?
The Employee Focus study provides clear answers: faster Internet, better work equipment and, above all, no simultaneous childcare. Read here…
Study: Are employers in Germany well positioned digitally?
Are employers in Germany well positioned digitally? The Corona restrictions have forced companies in Germany to convert work processes in…
Charting a course for growth: 2HMforum. group expands
The market research and consulting company 2HMforum. in Mainz is expanding its areas of expertise and opening up a new…
Getting through the crisis thanks to loyal customers
“Companies with high fan quotas among their customers will weather the crisis better than others.” Roman Becker, one of the…
Developing Management into Fan-Makers
Now especially, bosses need to conntect to their employees emotionally and motivate them to remain high-performing. And take away their…
Customer Loyalty in Times of Crisis – all Digital, all Well?
The Corona crisis is endangering the customer relationships of many businesses. Massive restrictions on personal contacts interrupt familiar communication, so…
Our Promise
“Regardless of industry, regardless of the size of your company, regardless of whether you are in the B2B or B2C sector, regardless of whether you run a commercial enterprise, an association or a non-profit organization: your success will increase with the application of the fan principle”.
Roman Becker, Author of the Bestseller “Das Fan-Prinzip.”
Why fans are so valuable!
Fan-Customers…
…are the guarantee for a company’s success. They buy more, they buy more often, they are less price-sensitive, they evaluate conditions more positively, they have the highest contribution margin and are loyal even in bad times. And fan customers are the best ambassadors.
Fan-Employees…
…are a company’s greatest capital. They are faithful and loyal, they are more motivated and less at risk of burnout, they identify with the goals of the company and are happy to recommend employers and products. Fan employees burn for their company.
Fan-Members…
…make member organizations and associations successful: they remain loyal, even if competitors try to poach them or services are no longer interesting. They are happy to pay higher fees, they volunteer their time, they are quicker to forgive – and they are the most valuable referrers.
