2HMforum. For best Relations.

Who we are

2HMforum. For best relations. is a market research and management consulting firm. We are the creators of the “Fan Principle” and support companies on their way to increased success:

  • multinational corporations, innovative mid-tier sized companies and associations
  • in the B2B and B2C sector
  • across all industries

We are the Fan Makers. Our 50 strong team is a collection of competence. Whether expertise in state-of-the-art market research, methods and analysis, or many years of experience in strategy design, consulting, management and operative implementation – we find solutions for our clients’ concerns. Plus: we conduct our work with all our heart and soul.

What we do

We advise companies and organizations in optimizing their relationship management in a holistic approach. Using the scientifically sound Fan Priciple we help:

  • analyze, understand and optimize relationships
  • increase emotional customer, employee and member loyalty
  • working with focus, to be more efficient with less effort

We turn your customers into fans, your employees into fans and your members into fans. We help create sustaining success! Our work follows our mission: For best relations. that has made us successful for more than 20 years.

Our Services

With the Fan Principle…
  • Turning customers into fans
  • Turning employees into fans
  • Turning members into fans
…on the way…
  • Position – Focus – Orchestrate
  • Excellent contacts
  • Specific adressing of target audience

  • Life Blood factor employees
  • Demand-oriented offers & optimal prices
  • employer branding
  • The 2×2 model of personnel development
…to success
  • Germany’s Customer Champions

  • Fanfocus Germany
  • Employee Focus Germany
  • The best customers in the world

2HMforum. For best Relations. We have…




with increased success


inspired by the Fan Principle



All News at a Glance

Our Promise

“Regardless of industry, regardless of the size of your company, regardless of whether you are in B2B or B2C, whether you run a commercial enterprise, an association or a non-profit organization: your success will increase with the application of the Fan Principle”.

Roman Becker, author of the bestseller “Das Fan-Prinzip.”

2HMforum.- Roman Becker

2HMforum. – References

The best customers in the world

Why fans are so valuable!


Fan Customers…

…are the guarantee for a company’s success. They buy more, they buy more often, they are less price-sensitive, they evaluate conditions more positively, they have the highest contribution margin and are loyal even in bad times. Additionally fan customers are the best ambassadors.



Fan Employees…

…are a company’s greatest capital. They are faithful and loyal, they are more motivated and less at risk of burnout, they identify with the goals of the company and are happy to recommend their employers and products. Fan employees are passionate about their company.



Fan Members…

…make member organizations and associations successful: they remain loyal, even if competitors try to poach them or an organisation’s services are no longer interesting. They are happy to pay higher fees, they volunteer their time, they are quicker to forgive – and they are the most valuable referrers.