We are successfull when….

… our customers are.

…turn Toyota drivers into Fans everyday!

Stand out across the industry using the Fan Principle

Study: What affects people in the years of covid?

Using a strong position to best the competition

The Fan Principle as a management control system

Inspire with a special shopping experience

Good relations and valuable contacts

Customer loyalty with the help of the Fan Principle

Turning members into enthusiastic fans!

A keen ear for the needs of customers..

Sports: Fans have more than just emotional value

Excellent contacts create fans – at ING!

2HMforum. – References

The Best Customers in the World

Why Fans are so valuable!

Fan Customers…

…are the guarantee for a company’s success. They buy more, they buy more often, they are less price-sensitive, they evaluate conditions more positively, they have the highest contribution margin and are loyal even in bad times. And Fan Customers are the best ambassadors.

Fan-Employees…

…are a company’s greatest asset. They are faithful and loyal, they are more motivated and less at risk of burnout, they identify with the goals of the company and gladly recommend employers and products to others. Fan Employees burn for their company.

Fan Members…

…make member organizations and associations successful: They remain loyal, even if competitors try to win them over or services are no longer interesting. They are willing to pay higher fees, they volunteer their time, they are faster to forgive – and they are the most valuable referrers.