… our customers are.
2HMforum. – References
The Best Customers in the World
Why Fans are so valuable!
…are the guarantee for a company’s success. They buy more, they buy more often, they are less price-sensitive, they evaluate conditions more positively, they have the highest contribution margin and are loyal even in bad times. And Fan Customers are the best ambassadors.
…are a company’s greatest asset. They are faithful and loyal, they are more motivated and less at risk of burnout, they identify with the goals of the company and gladly recommend employers and products to others. Fan Employees burn for their company.
…make member organizations and associations successful: They remain loyal, even if competitors try to win them over or services are no longer interesting. They are willing to pay higher fees, they volunteer their time, they are faster to forgive – and they are the most valuable referrers.