The Fan Principle Workshop:
Leadership according to the Fan Principle!

Focus your attention on the most important thing: on the relationships to people – to employees, customers, members, business partners. The Fan Principle puts people at the center of attention and makes relationships within the company sustainable and profitable for all.

Your Benefit

  • Learn from its creators how the Fan Principle works as a management control system and how to turn your customers, members and employees into fans and thus become more successful.

  • Benefit from the many case studies and practical examples presented by your speaker and the special tailoring to your organization and industry.
  • Make an initial assessment of your company or association.

  • Draw up an action plan on how to make the Fan Principle THE success factor in your organization and thus ensure your growth even in difficult times.

2HMforum. - Das Fan-Prinzip

Targe Audience

  • Top management and executives of your company / member organization

  • All industries, company sizes and member organizations

Duration and group size

  • 1 day; max. 12 participants

Our offer for you!

  • 5.900 EUR plus VAT and additional costs for the first workshop
  • 4.900 EUR plus VAT and additional costs for each additional workshop
  • Each participant receives an original signed copy of the bestseller.
  • Of course, all workshop and meeting formats can also be fully digitized and conducted without the need for personal contact.

Our Promise

“Regardless of industry, regardless of the size of your company, regardless of whether you are in the B2B or B2C sector, regardless of whether you run a commercial enterprise, an association or a non-profit organization: your success will increase with the application of the Fan Principle”.

Roman Becker, Author of the Bestseller “Das Fan-Prinzip.”

2HMforum.- Roman Becker

Good to know: The workshops don’t just convey theory, but exciting, up-to-date practical knowledge. This knowledge is based on years of fan research, over 100,000 interviews with customers and members: And from the experiences from hundreds of projects for companies and associations. The workshops give new impulses, innovative food for thought and concrete recommendations for action to corporate and association decision-makers and managers.

Anita Saathoff


Anita Saathoff | Head of Emotional Employee Loyalty


Book the Fan-Principle Workshop now!

Please enter your desired date here, we will confirm it when available or arrange a new date with you.