Have you truly figured out, what your customers really want? What requirements must your product meet in the eyes of your customer? What is the best-selling configuration and the optimum price? Only with this information can you create a desired and successful product and service world. With our support, you can provide tailor-made offers and perfectly meet your customers’ needs!
YOUR BENEFIT
Customer value-oriented support and a differentiated approach are the keys to success. Reliable data about the customer life cycle, about the demands, wishes and needs of your customers are the core of a customer value-oriented strategy. Thanks to our customer centered consulting experience and research services, you receive a practical and precise overview of product, customer and price!
Our Expertise
2HMforum. For best relations. has over 20 years of experience in evaluating and optimizing customer relationships. We have successfully supported hundreds of companies with customer segmentation, customer value-based support concepts and differentiated retention strategies across the lifecycle phases.
Needs Assessment
Our requirements analyses systematically identify the needs and expectations of users and stakeholders to ensure efficient and targeted product development.
Acceptance Tests
Have your new product tested in real-life scenarios to ensure that it meets user requirements. Well-prepared, you maximize customer satisfaction and facilitate market launches!
Innovation Tests
Our innovation tests evaluate the feasibility, acceptance and effectiveness of new ideas or products. You minimize your risks and increase your chances of success!
Positioning
Create a unique identity that is precisely tailored to your customers' needs! This will help you to achieve greater customer loyalty and more success.
Sales Drivers and Sales Stoppers
By consistently measuring purchase drivers and purchase stoppers, you optimize your offers and increase sales success.
Derivation of Potential
In the potential assessment, we jointly evaluate your current skills and resources and identify growth opportunities and strategic development goals
for your company.
for your company.
Product and service market research
Very good product market research is a key factor in a company’s success.
Sales growth
Companies that conduct very good product market research can increase their sales by an average of 10-20 % because they can respond precisely to the needs and wishes of their customers.
Source: Harvard Business Review
Cost saving
Through targeted product market research, companies can reduce their development costs by up to 50 %, as they already know in advance which products will be successful and which will not.
Source: Forrester Research
Market positioning
Successful product market research enables companies to clearly differentiate themselves from their competitors and achieve a unique positioning in the market. This enables them to retain customers in the long term and tap into new markets
Source: McKinsey & Company
Your contact partner:
Leif Steinbrinker
Managing Partner