Offer your customers the appropriate pricing and information they expect. We help you to inspire your customers with a comprehensive, meaningful brand experience while optimizing the important touchpoints!
YOUR BENEFIT
We measure the decision-making behavior of your customers. With our data, you will know which touchpoints “emotionally bind” your customers and build long-term loyalty. In this way, you create the conditions for genuine customer enthusiasm, sales success and healthy, consistent economic growth.
Our Expertise
2HMforum. For best relations. has been optimizing inspirational touchpoints and customer journeys for our customers for over 20 years. An essential foundation of all our projects is an analytically-based differentiation between hygiene, performance, as well as essential emotional factors.
Product, Service and Innovation Pricing
Identify the optimal price points for the perfect balance of company profit and customer demand.
Price Differentiation and Price Positioning
Develop optimal price structures and improve your position in the market with truly competitive pricing.
Price Knowledge and Fair Pricing
Optimize your pricing strategy to achieve the best possible profit with the fairest of pricing.
Value-Based Pricing
Determine the optimal price points to maximize profit while increasing customer satisfaction.
Target Pricing
Set prices that are both competitive and profitable.
Transaction Pricing
With an optimized pricing strategy, you can increase your controlling efficiency and ensure regulatory compliance.
Pricing
Pricing is a key success factor for companies
Low Prices
Underpricing means that sales potential of up to 30 % is not realized, as customers would be willing to pay more for products or services if the value is communicated appropriately.
McKinsey & Company study
Mispricing
Companies often calculate their prices incorrectly and lose up to 20 % of their potential profit as a result. Incorrect pricing strategies usually lead to lost sales and competitive disadvantages.
Bain & Company study
Customer perception
Customer perception is crucial for price acceptance. Companies should clearly communicate the value of their products and services in order to convince customers to pay a reasonable price.
Deloitte survey
Your contact partner:
Leif Steinbrinker
Managing Partner