Let’s build up your fan base together!
Emotional loyalty is created when organizations – through focused and orchestrated service delivery and communication – serve central member needs at all points of contact better than any competitor.
Position – focus – orchestrate!
A successful positioning creates the prerequisites for a dominant position of the organization and the brand in the members perception. A “perceived monopoly position” is generated: creating fit and identification – and making it possible to experience those time and time again!
The Process: Positioning
The process: focus & orchestrate.
Stefan Eser | Head of Emotional Member Loyalty
Emotional loyalty is created through the constant repetition of identity-generating experiences – especially through frequent and excellent contacts at all touch points along the member journey.
Emotional loyalty is created through precisely tailored services that are in line with the needs of the target audiences. The optimal strategy in terms of contribution levels and contribution structures is an important basis for success.
Emotional member loyalty is developed through the “Life Blood factor” coworker: Only coworkers in the main and honorary office, who are fans themselves, can act as fan makers toward members. Because only they create the necessary feeling of uniqueness among the members in contact.