Let’s build up your fan base together!
Emotional loyalty is created through precisely tailored services that are in line with the needs of the target audience. The optimal strategy in terms of contribution levels and contribution structures is an important basis for success.
Stefan Eser | Head of Emotional Member Loyalty
Emotional member loyalty arises when members identify with your organization. This involves the right positioning and a consistent focus and orchestration in service delivery and communication.
Emotional loyalty is created through the constant repetition of identity-generating experiences – especially through frequent and excellent contacts at all touch points along the customer journey.
Emotional loyalty is created when the approach is tailored to the needs of the individual target audiences. A great opportunity for all member-related processes along the member journey.
Emotional member loyalty is developed through the “Life Blood factor” employee: Only staff in the main and honorary office, who are fans themselves, can act as fan makers toward members. Because only they create the necessary feeling of uniqueness among the members in contact.