Specific Addressing of Target Audience

Target audience specific address

Let’s build up your fan base together!

  • Target audience segmentation
  • Segmentation according to member relationship quality
  • Target audience-specific alignment of your processes (communication, marketing, service)
  • Concepts for member retention
  • Concepts for new member recruitment
  • Cancellation prevention and cancellation recovery


Emotional loyalty is created when the approach is tailored to the needs of the individual target audiences. A great opportunity for all member-related processes along the “member journey”.

Implementation & personalized assignment in CRM

Specific Addressing of Target Audience – Imagine your phone rings – and you already know whether you are about to speak to a fan, a mercenary or an opponent. Or: You have a limited budget for a marketing campaign and want maximum success: No problem if you have saved your target audiences in your CRM according to the Fan Principle. The target audience specific orientation of all member-related processes – in member support, marketing, service, … – is crucial for the growth of your organization. With the classification of your contacts according to the fan portfolio you can work efficiently and successfully!

Stefan Eser, Studienleiter und Leiter Emotionale Mitgliederbindung


Stefan Eser | Head of Emotional Member Loyalty


Further Services

Demand-oriented offers and optimal prices

Emotional member loyalty arises when members identify with your organization. This involves the right positioning and a consistent focus and orchestration in service delivery and communication.

Emotional loyalty is created through the constant repetition of identity-generating experiences – especially through frequent and excellent contacts at all touch points along the customer journey.

Optimal member services & dues

Emotional loyalty is created through precisely tailored services that are in line with the needs of the target audience. The optimal strategy in terms of contribution levels and contribution structures is an important basis for success.


Emotional member loyalty is developed through the “Life Blood factor” employee: Only staff in the main and honorary office, who are fans themselves, can act as fan makers toward members. Because only they create the necessary feeling of uniqueness among the members in contact.


The best customers in the world