Using a strong position to best the competition With the Fan Principle, companies can optimize relationships with their most important target audiences- and save resources in the process! The decisive factors are clear positioning, focusing on the relevant value drivers, and aligning all contact points in the customer journey with the customers’ needs. Interprint, one…
Sports: Fans have more than just emotional value Every year, thousands of soccer fans in Germany fill the stadiums, youth and amateur teams sometimes travel long distances to stand on the pitch themselves, and amateur athletes invest a lot of money in the right equipment. Sports are far more than a popular leisure activity or…
Do you want to know how your hotel guests slept last night? Or how well your patients feel they were treated? What impression your trade show booth made on your guests? Or how satisfied your customers are with your products? Whether the members of your association have special wishes? No need to collect that data yourself, just let your customers give you the information directly: using the FanScan-Man.
Focus on the emotional connection of consumers For internationally operating companies it is crucial to be precisely informed about their position in the international market. Together with 2HMforum. Jack Wolfskin has therefore carried out several projects to precisely determine the market, but also the needs and desires of consumers. With a highly detailed market research…
“The Focus is on the Customer” For home shopping channels like HSE, personal contact with the customer is of the utmost importance. In presentation, but also in contact and service, they must succeed in providing the customers with a special shopping experience. It is precisely this personal touch that enables HSE to set itself apart…
Excellent contacts create fans – at ING! Banks are in constant competition for new customers. All the more reason for them to do everything they can to turn their customers into fans – for example, through excellent contacts. But what do excellent contacts look like on the phone, by mail, on the website or using…
“We want to be the company with the highest Fan Quota in our industry.” As a company focusing on technical building equipment, DEOS AG works mainly with other medium-sized companies, with system partners. The work is characterized by a close partnership. Together with 2HMforum. DEOS is working to strengthen this partnership even more and to…
What affects people in the year of Covid? Short-time work, homeschooling, home office and finances: What impact will the pandemic have on people? The Lohnsteuerverein Vereinigte Lohnsteuerhilfe e.V. wanted to know that in detail. And has therefore launched a comprehensive scientific study together with 2HMforum. and the agency KreativRealisten. This helps Germany’s largest income tax…
“Retain customers with a personal touch” Customer loyalty is a crucial issue for statutory health insurers. After all, the price competition resulting from different additional contributions is putting the loyalty of some policyholders to the test. The solution: In the future, it will no longer be enough for health insurers to merely satisfy their customers.…
More success due to fans: Shining example from the lighting industry B2B companies have a hard time in Germany: their products and services are often so optimized, that they hardly differ from the competition. Satisfied customers therefore move from supplier to supplier, worldwide. With the Fan Principle, companies succeed in emotionally connecting to their customers…