Excellent contacts create fans – at ING! Banks are in constant competition for new customers. All the more reason for them to do everything they can to turn their customers into fans – for example, through excellent contacts. But what do excellent contacts look like on the phone, by mail, on the website or using…
“We want to be the company with the highest Fan Quota in our industry.” As a company focusing on technical building equipment, DEOS AG works mainly with other medium-sized companies, with system partners. The work is characterized by a close partnership. Together with 2HMforum. DEOS is working to strengthen this partnership even more and to…
What affects people in the year of Covid? Short-time work, homeschooling, home office and finances: What impact will the pandemic have on people? The Lohnsteuerverein Vereinigte Lohnsteuerhilfe e.V. wanted to know that in detail. And has therefore launched a comprehensive scientific study together with 2HMforum. and the agency KreativRealisten. This helps Germany’s largest income tax…
“Retain customers with a personal touch” Customer loyalty is a crucial issue for statutory health insurers. After all, the price competition resulting from different additional contributions is putting the loyalty of some policyholders to the test. The solution: In the future, it will no longer be enough for health insurers to merely satisfy their customers.…
More success due to fans: Shining example from the lighting industry B2B companies have a hard time in Germany: their products and services are often so optimized, that they hardly differ from the competition. Satisfied customers therefore move from supplier to supplier, worldwide. With the Fan Principle, companies succeed in emotionally connecting to their customers…
A keen ear for the needs of customers… The Federal Association of the Hearing Aid Industry (BVHI) and 2HMforum. are closely connected: Together, more than 10 surveys of BVHI customers have already been conducted. With the help of the regular surveys, the members of BVHI can respond quickly and directly to the wishes, needs and…
Always in view: “What’s important to our members?” Decision-makers in associations, foundations and other member organizations always need reliable findings from representative surveys in order to know exactly what moves their members. The Pro-Rail Alliance has collected these insights together with 2HMforum. After analyzing member relations, the alliance was able to ideally align its service…
“Giving the customer full attention” Conversion to electromobility, to digital processes, and then the restrictions imposed by the pandemic: the situation for automotive manufacturers and dealers is characterized by major challenges – but also by potential. The challenges are easier to tackle if you can rely on loyal and emotional Fan Customers thanks to a…
We are successfull when…. … our customers are. 2HMforum. – References The Best Customers in the World Why Fans are so valuable! Fan Customers… …are the guarantee for a company’s success. They buy more, they buy more often, they are less price-sensitive, they evaluate conditions more positively, they have the highest contribution margin and are…
Associations: Who has loyal supporters in times of Covid? How satisfied are members with their associations, political parties, clubs and other membership organizations – now in the Corona crisis? Is the pandemic having an impact on member loyalty? Are the associations a helpful place of support for their members? And how well are they digitally…