Life Blood Factor Employees Let’s build up your fan base together! Analysis of the central employee needs 2×2 model of personnel development Insights analyses Fan Maker Training for employees in contact with customers Development of values and mission statement Employer Branding …Success Emotional loyalty is created by the “Life Blood factor” of employees: only fan…
Optimal Member Services & Dues Let’s build up your fan base together! Analysis of membership fees and fee structures Optimization of offers, service and services Requirement analyses Usage analyses Innovation Management …Success Emotional loyalty is created through precisely tailored services that are in line with the needs of the target group. The optimal strategy in…
Specific Addressing of Target Audience Let’s build up your fan base together! Target audience segmentation Segmentation according to member relationship quality Target audience-specific alignment of your processes (communication, marketing, service) Concepts for member retention Concepts for new member recruitment Cancellation prevention and cancellation recovery …Success Emotional loyalty is created when the approach is tailored to…
Excellent Contacts The corona crisis leads to a massive reduction in personal contacts. Members and employees of organizations, associations, clubs, foundations, parties, … – they are all forced to rethink and redesign communication. No shaking hands, no personal conversation with eye contact, no watercooler conversation. But the good news is that from more than 20…
Position – Focus – Orchestrate Let’s build up your fan base together! Analysis of the central member needs Analysis of satisfaction with services and communication Analysis of self-conception and culture Analysis of internal/external (member) communication Brand mission statement development Identification of competitive differentiation potential Optimization of touchpoints along the “member’s journey” Visions for the future…
Demand-oriented offers and optimal prices Let’s build up your fan base together! Requirement analyses Acceptance tests Product, service and innovation pricing Product, service and pricing strategies Usage analyses Innovation Management Development of customer-oriented business models …Success Emotional bonding is created by tailor-made offers that are in line with the needs of the target audience. The…
Specific Addressing of Target Audience Let’s build up your fan base together! Target audience segmentation Customer-value based segmentation with the fan portfolio Target audience-specific alignment of your processes (communication, marketing, sales) Synchronization with existing segmentation approaches (e.g. ABC approaches) …Success Emotional loyalty is created when the approach is tailored to the needs of the individual…
Excellent contacts Let’s build up your fan base together! Contact Frequency Analysis Contact quality analysis at analogue and digital contact points Customer care quality (mystery approaches etc.) Multi-channel strategies Customer Experience Management Customer Feedback Management …Success Emotional ties are created by the constant repetition of identity-generating experiences – especially through frequent and excellent contacts at…
Position – Focus – Orchestrate Let’s build up your fan base together! Analysis of central customer needs Analysis of satisfaction with services and communication Analysis of self-conception and culture Analysis of corporate communications Identification of competitive differentiation potential Visions for the future and customer-centered strategy development Elaboration and evaluation of positioning options Optimization of touchpoints…
Study Reports Fanfocus: Buy Now! Please enable JavaScript in your browser to complete this form.Please Choose *I want to order the Branchenbericht Klassik incl. volume of tables at a price of 2,950,- Euro plus VAT. (Please tick the desired industry below)I want to order the Branchenbericht Premium incl. volume of tables at a price of…