Fan members make associations, chambers, clubs, political parties, foundations and NPOs more successful – in more than one way:
But how do you turn your members into fans? We can show you! Scientifically sound, successfully implemented for more than 20 years!
1. How high is the fan quota among your members?
In the status analysis we measure the central control parameters: Fan Indicator, Fan Quota and member satisfaction. And we analyze what we need to implement the Fan Principle: The value drivers of the members, their satisfaction at the relevant touchpoints of the members’ journey, the contact frequency and contact quality and the “Life Blood factor” of your staff in full-time and honorary office.
Our most important instruments:
IdentificationPerceived fit between the needs of the members and what the organization stands for
Perception of uniquenessThe member organization is in the subjective perception of the members the most attractive organization
2. On the way to success: With more fans into a secure future!
Turn your already satisfied members into more and more emotionally connected fan members! Don’t just fall in the expensive trap of working only on member’s satisfaction. Instead, focus on the central needs of your members and make them tangible at every point of contact. We can support you in doing so!
Emotional member loyalty arises when members identify with your organization. This involves the right positioning and a consistent focus and orchestration in service delivery and communication.
Emotional loyalty is created through the constant repetition of identity-generating experiences – in other words, through frequent and excellent contacts at all relevant touchpoints along the members’ journey.
Emotional loyalty increases when the address is tailored to the needs of the individual target audiences in the fan portfolio. A great opportunity for all member-related processes along the member journey.
Emotional loyalty is created through precisely tailored services that are in line with the needs of the target audiences. The optimal strategy in terms of contribution levels and contribution structures is an important basis for success.
Emotional member loyalty is developed through the “Life Blood factor” employee: Only staff in the main and honorary office, who are fans themselves, can act as fan makers toward members. Because only they create the necessary feeling of uniqueness among the members in contact.
Stefan Eser | Head of Emotional Member Loyalty
The best customers in the world
2HMforum. For best Relations. We have…
with increased success
inspired by the Fan Principle
Why fans are so valuable!
…are the guarantee for a company’s success. They buy more, they buy more often, they are less price-sensitive, they evaluate conditions more positively, they have the highest contribution margin and are loyal even in bad times. Additionally fan customers are the best ambassadors.
…are a company’s greatest capital. They are faithful and loyal, they are more motivated and less at risk of burnout, they identify with the goals of the company and are happy to recommend their employers and products. Fan employees are passionate about their company.
…make member organizations and associations successful: they remain loyal, even if competitors try to poach them or an organisation’s services are no longer interesting. They are happy to pay higher fees, they volunteer their time, they are quicker to forgive – and they are the most valuable referrers.